I simply try to confirm the beauty that is already in the woman or the man.

For a number of years Souâd Feriani was Head Designer for various well-known Belgian fashion houses.

On 1 December 2014 her shirt collection was officially launched and hit the shops.

Her signature shirts are very comfortable and made of the finest elastic shirt materials.

You can wear them both for work or on special occasions, with the accessories making the difference.

These designs are timeless.

On August 2, 2018 the first store “Souâd Feriani – The Boutique” opened in Hasselt, Belgium.

The collection is now even larger but still with the same focus.

Every piece comes in a dark-blue luxurious ‘Souâd Feriani’ box.

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Souâd Feriani was born in Genk, Belgium on 30 June 1970. As a child, she fell in love with the shirts in her father’s wardrobe and never got over this love for men’s shirts.