Our Story

"I simply try to confirm the beauty that is already in the woman or the man."

Souâd Feriani was born in Genk, Belgium on 30 June 1970. As a child, she fell in love with the shirts in her father’s wardrobe and never got over this love for men’s shirts.

Studying at the fashion department of the Royal Academy for Fine Arts in Antwerp was an eye-opening experience. She graduated in 1994.