Blogs

Where did you first meet Souâd Feriani?“Or did you discover her collection first, and only later meet the designer behind the brand?” I first encountered Souâd Feriani’s creations through her...

At Souâd Feriani, we work almost exclusively with 100% merino wool — a luxurious type of wool that does not itch and is naturally resistant to pilling. Still, certain treatments...

Black clothing has a timeless appeal, but it requires the right care to preserve its deep colour and luxurious appearance. At Souâd Feriani, we work with fabrics that are dyed...